VON DUTCH X FLYQUEST WORLDS

Fashion and gaming collide for League of Legends Worlds 2025.

CLIENT:

services:

flyquest

creative direction

brand strategy

branding & design

Merchandise & apparel

Content

OUTLINE:

Ahead of the 2025 Worlds tournament in League of Legends, FlyQuest needed a kit that would match their strong competitive expectations.

FlyQuest approached Hyperdrive to lead a full reimagining

of its brand identity ahead of the 2025 competitive season.

01: BRIEF

Our task was to create a competitive kit that meshed gaming and fashion to stand out on the Worlds competitive stage, but also look good on the front page of Complex with Von Dutch.

We conceptualized, designed, produced, fulfilled and marketed 7 resulting SKUs.

Our task was to create a competitive kit that meshed gaming and fashion to stand out on the Worlds competitive stage, but also look good on the front page of Complex with Von Dutch.

We conceptualized, designed, produced, fulfilled and marketed 7 resulting SKUs.

(Volume warning)

FlyQuest approached Hyperdrive to lead a full reimagining

of its brand identity ahead of the 2025 competitive season.

Taking inspiration from year of the snake (since the tournament is played in China) we created a custom jacquard weave to serve as the base for the jersey.

And because its FlyQuest, its always 100% recycled.