FLYQUEST 2025 IDENTITY
FLYQUEST 2025 IDENTITY
FLYQUEST 2025 IDENTITY
FlyQuest needed a bold new identity to start 2025 in line with nature.
CLIENT:
services:
flyquest
creative direction
brand strategy
branding & design
Merchandise & apparel
Content
OUTLINE:
FlyQuest approached Hyperdrive to lead a full reimagining of its brand identity ahead of the 2025 competitive season.
FlyQuest approached Hyperdrive to lead a full reimagining
of its brand identity ahead of the 2025 competitive season.
01: BRIEF
FlyQuest’s audience spans multiple titles, each with its own culture and tone.
Our task was to build a brand system that could flex across these communities while staying uniquely FlyQuest.
FlyQuest’s audience spans multiple titles, each with its own culture and tone.
Our task was to build a brand system that could flex across these communities while staying uniquely FlyQuest.
02: goals
02: goals
02: goals
Instead of diluting the message, we leaned into what sets FlyQuest apart: nature.
We elevated that focus into a modern, premium design system with 3 main goals:
Instead of diluting the message, we leaned into what sets FlyQuest apart: nature.
We elevated that focus into a modern, premium design system with 3 main goals:
Instead of diluting the message, we leaned into what sets FlyQuest apart: nature.
We elevated that focus into a modern, premium design system with 3 main goals:
Cool enough for fans
Adaptable across every title.
Clear enough for partners.
03: brand identity
UPDATED LOGO FAMILY
The new logotype is stronger, more confident and built for the new identity.
Reducing the space between the letters increases the power of the brand, and the type thickness now matches the logo to make the mark seamless.
The resulting logotype was then extended to other FlyQuest verticals for consistency across titles - notably FlyQuest RED & FlyFighters for the FGC.
In addition to the updated primary logotype, we developed a secondary 'funkier' version for use outside of competitive, where we could let FlyQuest's fun side show.
UPDATED COLOR PALETTE
New, nature-based colors were added to the palette in favor of darker, outdated colors which no longer suited the brand.
The result is a fresh, vibrant color palette that celebrates nature while remaining confident and high-end.
FlyQuest Green
HEX: #0B894B
RGB: 11 137 75
CMYK: 87% 22% 93% 8%
SEA FOAM
HEX: #EEF7E2
RGB: 238 247 226
CMYK: 7% 0% 14% 0%
PINE GREEN
HEX: #296150
RGB: 41 97 80
CMYK: 90% 38% 73% 28%
SKY BLUE
HEX: #CEE3F4
RGB: 206 227 244
CMYK: 19% 3% 0% 0%
CYBER SLATE
HEX: #2D3131
RGB: 45 49 49
CMYK: 73% 62% 63% 60%
HEADING
ORGANIC
SUBHEADING
CONFIDENT
COPY
Clear & Consistent
HEADING
BENI BOLD
SUBHEADING
CARBON
COPY
Helvetica Neue
03: brand identity
UPDATED LOGO FAMILY
The new logotype is stronger, more confident and built for the new identity.
Reducing the space between the letters increases the power of the brand, and the type thickness now matches the logo to make the mark seamless.
The resulting logotype was then extended to other FlyQuest verticals for consistency across titles - notably FlyQuest RED & FlyFighters for the FGC.
In addition to the updated primary logotype, we developed a secondary 'funkier' version for use outside of competitive, where we could let FlyQuest's fun side show.
UPDATED COLOR PALETTE
New, nature-based colors were added to the palette in favor of darker, outdated colors which no longer suited the brand.
The result is a fresh, vibrant color palette that celebrates nature while remaining confident and high-end.
FlyQuest Green
HEX: #0B894B
RGB: 11 137 75
CMYK: 87% 22% 93% 8%
SEA FOAM
HEX: #EEF7E2
RGB: 238 247 226
CMYK: 7% 0% 14% 0%
PINE GREEN
HEX: #296150
RGB: 41 97 80
CMYK: 90% 38% 73% 28%
SKY BLUE
HEX: #CEE3F4
RGB: 206 227 244
CMYK: 19% 3% 0% 0%
CYBER SLATE
HEX: #2D3131
RGB: 45 49 49
CMYK: 73% 62% 63% 60%
HEADING
ORGANIC
SUBHEADING
CONFIDENT
COPY
Clear & Consistent
HEADING
BENI BOLD
SUBHEADING
CARBON
COPY
Helvetica Neue
03: brand identity
UPDATED LOGO FAMILY
The new logotype is stronger, more confident and built for the new identity.
Reducing the space between the letters increases the power of the brand, and the type thickness now matches the logo to make the mark seamless.
The resulting logotype was then extended to other FlyQuest verticals for consistency across titles - notably FlyQuest RED & FlyFighters for the FGC.
In addition to the updated primary logotype, we developed a secondary 'funkier' version for use outside of competitive, where we could let FlyQuest's fun side show.
UPDATED COLOR PALETTE
New, nature-based colors were added to the palette in favor of darker, outdated colors which no longer suited the brand.
The result is a fresh, vibrant color palette that celebrates nature while remaining confident and high-end.
FlyQuest Green
HEX: #0B894B
RGB: 11 137 75
CMYK: 87% 22% 93% 8%
SEA FOAM
HEX: #EEF7E2
RGB: 238 247 226
CMYK: 7% 0% 14% 0%
PINE GREEN
HEX: #296150
RGB: 41 97 80
CMYK: 90% 38% 73% 28%
SKY BLUE
HEX: #CEE3F4
RGB: 206 227 244
CMYK: 19% 3% 0% 0%
CYBER SLATE
HEX: #2D3131
RGB: 45 49 49
CMYK: 73% 62% 63% 60%
HEADING
ORGANIC
SUBHEADING
CONFIDENT
COPY
Clear & Consistent
HEADING
BENI BOLD
SUBHEADING
CARBON
COPY
Helvetica Neue
visual identity
visual identity
visual identity
The result is a unified identity that resonates across titles while staying true to who FlyQuest is and celebrates what makes the brand unique
The result is a unified identity that resonates across titles while staying true to who FlyQuest is and celebrates what makes the brand unique
The result is a unified identity that resonates across titles while staying true to who FlyQuest is and celebrates what makes the brand unique
solaris jersey &
2025 competitive apparel
solaris jersey &
2025 competitive apparel
solaris jersey &
2025 competitive apparel
We knew the new jersey needed to build on FlyQuest's previous credibility for jerseys; following internationally celebrated jerseys from 2024.
The result is a first-of-its-kind 100% recycled jacquard fabric jersey with a custom FlyQuest weave built from the logo.
We knew the new jersey needed to build on FlyQuest's previous credibility for jerseys; following internationally celebrated jerseys from 2024.
The result is a first-of-its-kind 100% recycled jacquard fabric jersey with a custom FlyQuest weave built from the logo.
RED & Aussie cs2 solaris variants
RED & Aussie cs2 solaris variants
We knew the new jersey needed to build on FlyQuest's previous credibility for jerseys; following internationally celebrated jerseys from 2024.
The result is a first-of-its-kind 100% recycled jacquard fabric jersey with a custom FlyQuest weave built from the logo.
We knew the new jersey needed to build on FlyQuest's previous credibility for jerseys; following internationally celebrated jerseys from 2024.
The result is a first-of-its-kind 100% recycled jacquard fabric jersey with a custom FlyQuest weave built from the logo.
06: IMPACT & RESULTS
AUDIENCE RECONNECTION
Reignited affinity with the core FlyQuest community by returning to the brand’s roots—nature-first storytelling with a competitive edge.
Social sentiment saw a +47% increase in positive brand mentions post-launch.
COMMERCIAL SUCCESS
The 2025 jersey became FlyQuest’s fastest-selling apparel drop to date, with 72% of inventory sold in the first 72 hours
3x increase in eCommerce revenue compared to the previous kit launch.
CONTENT PERFORMANCE
Announcement video generated 1.1M views across platforms in the first week.
Featured organically on multiple industry channels, including Dot Esports and Upcomer.
CULTURAL ALIGNMENT
Fans, creators, and commentators praised the return to FlyQuest’s “true identity.”
Sustainable design and recycled materials became a differentiator in esports apparel, pushing the conversation around brand values.
CULTURAL ALIGNMENT
Fans, creators, and commentators praised the return to FlyQuest’s “true identity.”
Sustainable design and recycled materials became a differentiator in esports apparel, pushing the conversation around brand values.
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Contact us today and connect
your brand to new worlds.
Strategic Creative
Tailored to Audiences
On-going Support
Flexible Deal Structure
>
Start a Project
Start Your Project
Contact us today and connect your brand to new worlds.
Strategic Creative
Tailored to Audiences
On-going Support
Flexible Deal Structure
>
Start a Project