optic x nissan

Bridging esports and automotive industries through the shared values of performance.

CLIENT:

services:

optic gaming & nissan

creative direction

branding & design

Merchandise & apparel

event activation

optic gaming & nissan

creative direction

brand strategy

Merchandise & apparel

event activation

OUTLINE:

The Nissan x OpTic partnership aimed to bring a major automotive brand into competitive gaming through a lifestyle-first campaign that blended performance, fandom, and apparel.

The Nissan x OpTic partnership aimed to bring a major

automotive brand into competitive gaming through a

lifestyle-first campaign that blended performance, fandom, and apparel.

CLIENT:

services:

optic gaming x nissan

creative direction

branding & design

Merchandise & apparel

event activation

OUTLINE:

The Nissan x OpTic partnership aimed to bring a major automotive brand into competitive gaming through a lifestyle-first campaign that blended performance, fandom, and apparel.

01: BRIEF

Nissan wanted to partner with OpTic through the shared values of powerhouse performance.

Our task was to craft a campaign that positioned Nissan as a credible, forward thinking brand in an authentic and endemic way to OpTic's diehard greenwall community and fanbase.

02: goals

The campaign needed to feel authentic, not forced. To achieve this, we broke the strategy into three key goals:

Build brand affinity among the OpTic audience

Align the two brands through their shared values

Create a unified and authentic visual language

03: EXPLORATION & ANALYSIS

Our work on the OpTic identity at the time was themed in a 'Spec Ops' style to complement the FPS genre in which the brand was forged - dark grays were cut with flashes of green.

The OpTic audience strongly resonated with this identity. In order to establish credibility and authenticity, we knew we had to adopt this visual language for the brand partnership.

04: PARTNERSHIP DELIVERABLES

CAR WRAP

The keystone element of the partnership would be a custom wrapped Nissan Armada. The vehicle would be taken to events for OpTic fans to see and used in content alongside their favorite players on the team.

Design process

We chose a low-poly backing texture to keep the design clean and understated. To create contrast, we introduced thin green lines that weave across the car’s frame, adding energy and direction. Finally, we integrated OpTic's signature topographic pattern to ground the design firmly in the brand’s visual identity.

Design process

We layered in subtle details designed to reward closer inspection. The OpTic tag is featured on both the sides and roof, while the iconic #Greenwall appears on the side and front - an homage to the passionate, long-standing fanbase that defines OpTic Gaming.

COMMERCIAL SUCCESS

The swift rise to visibility created strong brand equit

The VALORANT roster became a competitive and marketable asset, which increased the commercial value in Riot’s ecosystem.

The match posters were even serialized and created a whole new revenue stream for the brand.

OPTIC CHAMPIONSHIP WHITE JERSEY

The Call of Duty World Championship would be the final event before the Call of Duty flormat was changed. To celebrate this, and to give back to the fans who had been part of the journey during the years of the brand's evolution.

We created an OpTic Gaming 'Championship White' edition jersey, specifically to be worn for this event. Historically, championship whites were reserved only for the players to wear on sundays, and were never available to the public.

With the owners blessing, we broke the tradition and offered the fans their chance to get their hands on this special edition jersey The design was based on the very first OIpTic jersey in 2008 combined with the present day OpTic Gaming jersey - celebrating both the roots of the brand but also its present day form.

The jersey would be sold to fans before the event, and given out to those who were able to locate the Nissan as part of the event activation.

ORIGINAL JERSEY

The original 2010 OpTic jersey was influenced heavily by motorcross. The patterns in combination with green upper and lower chest hits offers extreme contrast.

ORIGINAL JERSEY

The original 2010 OpTic jersey was influenced heavily by motorcross. The patterns in combination with green upper and lower chest hits offers extreme contrast.

2019 JERSEY

The 2019 jersey was stealthier, and designed in line with the modern 'spec ops' identity. The whole aesthetic of the jersey is focused on upward movement and trajectory to mimic the progression of the brand.

05: IMPACT & RESULTS

CULTURAL FEEDBACK

The Nissan x OpTic partnership was a standout example of an endemic-meets-mainstream collaboration that felt natural, not forced.

FAN CONNECTION

Fans praised the partnership for its authenticity, especially how Nissan leaned into OpTic’s tone, visual identity and community language.

FAN CONNECTION

Fans praised the partnership for its authenticity, especially how Nissan leaned into OpTic’s tone, visual identity and community language.

COMMERCIAL SUCCESS

Nissan gained high brand visibility among a hard-to-reach demographic, with strong campaign lift in awareness and favorability.

The jersey became the best selling product ever released by OpTic Gaming at that time.

COMMERCIAL SUCCESS

The swift rise to visibility created strong brand equit

The VALORANT roster became a competitive and marketable asset, which increased the commercial value in Riot’s ecosystem.

The match posters were even serialized and created a whole new revenue stream for the brand.

CONTENT PERFORMANCE

Co-created videos and appearances generated millions of views and strong engagement across YouTube, Twitter, and Twitch.

Fans got to see their favorite players in a more relaxed interview setting through 'Riding with' content - which deepened the emotional connection they felt to the Call of Duty team.