OLIPOP
OLIPOP
OLIPOP
A lifestyle driven collaboration founded in positivity.
CLIENT:
services:
Olipop
creative direction
Content
OUTLINE:
OLIPOP collaborated with FlyQuest's LTA roster to produce content
targeted at the North American League of Legends audience.
CLIENT:
services:
olipop
creative direction
content
OUTLINE:
OLIPOP collaborated with FlyQuest's LTA roster to produce content targeted at the North American League of Legends audience.
CLIENT:
services:
olipop
creative direction
Content
OUTLINE:
OLIPOP collaborated with FlyQuest's LTA roster to produce content
targeted at the North American League of Legends audience.
01: BRIEF
OLIPOP partnered with FlyQuest to connect with health-conscious gamers through a values-aligned, lifestyle-driven collaboration.
Our task was to craft a campaign that brings OLIPOP’s better-for-you message into gaming with authenticity and cultural relevance.
OLIPOP partnered with FlyQuest to connect with health-conscious gamers through a values-aligned, lifestyle-driven collaboration.
Our task was to craft a campaign that brings OLIPOP’s better-for-you message into gaming with authenticity and cultural relevance.
02: goals
02: goals
02: goals
The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.
Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.
The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.
Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.
The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.
Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.
Introduce OLIPOP to the League of Legends Audience
Align the brand with FlyQuest's positive mission
Position OLIPOP as a healthier choice for Gen-Z
03: CONTENT
03: CONTENT
03: CONTENT
The announcement video introduced the partnership with FlyQuest’s signature storytelling style — playful, polished, and rooted in brand values - centered around the idea of making the healthier choice.
The announcement video introduced the partnership with FlyQuest’s signature storytelling style — playful, polished, and rooted in brand values - centered around the idea of making the healthier choice.
The announcement video introduced the partnership with FlyQuest’s signature storytelling style — playful, polished, and rooted in brand values - centered around the idea of making the healthier choice.
04: IMPACT & RESULTS
CONTENT PERFORMANCE
Both videos outperformed average engagement benchmarks, with high shares, comments, and positive sentiment.
COMMERCIAL SUCCESS
The campaign drove product trial, expanded OLIPOP’s visibility in a new vertical, and opened doors for future brand activations in esports.
Products like 'Ridge Rush' were launched during the collaboration to specifically target gaming audiences.
CULTURAL ALIGNMENT
Fans, creators, and commentators praised the return to FlyQuest’s “true identity.”
Sustainable design and recycled materials became a differentiator in esports apparel, pushing the conversation around brand values.
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