OLIPOP

A lifestyle driven collaboration founded in positivity.

CLIENT:

services:

Olipop

creative direction

Content

OUTLINE:

OLIPOP collaborated with FlyQuest's LTA roster to produce content

targeted at the North American League of Legends audience.

CLIENT:

services:

olipop

creative direction

content

OUTLINE:

OLIPOP collaborated with FlyQuest's LTA roster to produce content targeted at the North American League of Legends audience.

CLIENT:

services:

olipop

creative direction

Content

OUTLINE:

OLIPOP collaborated with FlyQuest's LTA roster to produce content

targeted at the North American League of Legends audience.

01: BRIEF

OLIPOP partnered with FlyQuest to connect with health-conscious gamers through a values-aligned, lifestyle-driven collaboration.

Our task was to craft a campaign that brings OLIPOP’s better-for-you message into gaming with authenticity and cultural relevance.

OLIPOP partnered with FlyQuest to connect with health-conscious gamers through a values-aligned, lifestyle-driven collaboration.

Our task was to craft a campaign that brings OLIPOP’s better-for-you message into gaming with authenticity and cultural relevance.

02: goals

The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.

Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.

The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.

Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.

The strategy centered on aligning OLIPOP’s wellness-first mission with FlyQuest’s nature-driven identity to create an authentic entry point into gaming.

Both brands share a commitment to better choices and positive impact, making the collaboration feel culturally natural and authentic to both audiences.

Introduce OLIPOP to the League of Legends Audience

Align the brand with FlyQuest's positive mission

Position OLIPOP as a healthier choice for Gen-Z

03: CONTENT

The announcement video introduced the partnership with FlyQuest’s signature storytelling style — playful, polished, and rooted in brand values - centered around the idea of making the healthier choice.