Von Dutch Workwear

FlyQuest / Von Dutch

A workwear collection for FlyQuest and Von Dutch, from apparel design to the launch campaign.

Apparel design · Production coordination · Creative direction · Campaign rollout

PROJECT AT A GLANCE

Collection design through campaign rollout

Skateboarder wearing the FlyQuest and Von Dutch Workwear jacket

CAMPAIGN FILM

01 / THE BRIEF

Bring FlyQuest and Von Dutch together in a workwear collection, with a campaign that shows the clothes in everyday life.

Back graphic on the Von Dutch Workwear tee at the skatepark

02 / OUR APPROACH

We designed the collection and worked with a manufacturer to bring it to life. The campaign takes the pieces into workshops, skateparks, and the streets, connecting workwear details with the people wearing them.

Apparel design · Production coordination · Creative direction · Campaign rollout

03 / WHAT WE DELIVERED

All collection design, coordination with the manufacturer, and the marketing rollout. We also created the campaign video, photography, and supporting marketing assets.