Von Dutch / FlyQuest

League Is Dead

A Von Dutch and FlyQuest collection with a playful take on esports culture.
A Von Dutch and FlyQuest collection with a playful take on esports culture.

Creative direction · Apparel · Campaign · Retail

PROJECT AT A GLANCE

Apparel collection · Campaign content · Retail
League Is Dead — Hyperdrive work

CAMPAIGN FILM

01 / THE BRIEF

Connect Von Dutch with esports fans through an apparel collection and campaign.

League Is Dead apparel campaign
League Is Dead apparel campaign

02 / OUR APPROACH

Use the League Is Dead collection to play on a familiar conversation in gaming.

Creative direction · Apparel · Campaign · Retail

03 / WHAT WE DELIVERED

An apparel collection and campaign across content and retail.

Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
Project photography and apparel details
FlyQuest 2025 — Hyperdrive work

NEXT PROJECT ↗

FlyQuest 2025

A new identity and custom pro kit for FlyQuest’s 2025 season.

Let’s launch something.

Hyperdrive

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