Solarpunk

Nature meets tech in the Solarpunk apparel collection.

CLIENT:

services:

flyquest

creative direction

Merchandise & apparel

GRAPHIC DESIGN

PRODUCTION

POST PRODUCTION

OUTLINE:

FlyQuest approached Hyperdrive to create and market their next apparel collection.

FlyQuest approached Hyperdrive to lead a full reimagining

of its brand identity ahead of the 2025 competitive season.

01: BRIEF

Our task was to concept, design, produce and market an apparel collection for FlyQuest. We created Solarpunk - where nature meets tech.

Each piece has technology incorporated in a different way - whether through reflective materials or UV inks. And because its FlyQuest, the pieces are always 100% recycled materials.

Our task was to concept, design, produce and market an apparel collection for FlyQuest. We created Solarpunk - where nature meets tech.

Each piece has technology incorporated in a different way - whether through reflective materials or UV inks. And because its FlyQuest, the pieces are always 100% recycled materials.

APPAREL CONCEPT & DESIGN

We used modern technologies and printing to achieve the tech + nature goals. UV-reactive ink prints on the t-shirt react to sunlight, changing color. The hoodie is printed with flash-reflective ink. The hat is embroidered with a reflective panel, shining both during the day and at night.

A cut-and-sew, multi panelled sherpa jacket is the statement piece of the collection. Padded for spring nights, but cool enough to wear during the day. Reflective piping follows the sherpa panel, unifying it with the rest of the collection.

After sampling and manufacturing, we directed two separate shoots - day & night - to capture how the apparel would change depending on its environment.