Each region needed its own character within one collection. Football-inspired silhouettes and national flowers informed the European designs; Asia used brighter patterns and a distinctive central construction; the Americas paired bold graphics with a classic silhouette. We developed the designs through multiple rounds, translating them into fabric artwork, technical packs, samples, silicone badges, and finishing details. The work extended to hats, garment tags, postcards, and a Shopify store. For the campaign, we planned and produced a virtual-production shoot on an LED stage. Country-specific environments, styling, product close-ups, and motion graphics gave each jersey its own reveal while keeping the film connected.